A new Double Stacker sandwich campaign for KFC, which began during the France-Spain football match, centers on the idea that by just looking at 2 filet chicken sandwiches, you'll start musing about what else you would double if you had the chance. #JeDédoublerais (I would double).
Fans were also invited to log on to Twitter, where they found short videos of football star players Giroud and Kurzawa encouraging them to tweet about their double fantasies. Those with the most creative ideas can be seen below.
Integrated advertisement created by Sid Lee, France for KFC, within the category: Food.
Creative Director: Sylvain Thirache / Céline and Clément Mornet-Landa
Art Director: Amélie Pichon
Copywriter: Simon Lamasa
Brand Management: Bart de Kool, Nathalie Tempra
Agency Management: Mehdi Benali, Héloïse Marchal, Benoit Fernandes
Producer: Thomas Laget
Production Company: Phantasm
Director: Manu Payet