Blending Spirits

Agency Network: 
November 2015


Blending Spirits. J&B is not just about whisky cola and weekend clubbing. It's about countless surprising blends, anytime and anywhere. With virtually no access to conventional comm's and a limited budget, we developed an experimental content campaign with big names of the music scene and used their social media channels to reach and inspire the mass market.

Integrated advertisement created by The Hub Partners, Romania for J&B, within the category: Alcoholic Drinks.

Advertising Agency: The HUB Partners, Bucharest, Romania
Creative Director / Partner: Dinu Panescu
Art Director: Radu Tinc
Account Director: Roxana Bucur
Account Executive: Madalina Mercare
Managing Director & Partner: Florin Dulgheru
Senior Brand Manager Diageo: Raluca Sava
Marketing Manager: Zoi Pitharouli
Creative Director: Alex Cotet / Vice Romania
General Manager: Costin Velicu / Vice Romania
Media Directors: Andrei Albu, Razvan Meirosu / OMD Romania
Digital Director: Mihnea Pretorian / OMD Romania
Digital Manager: Dana Constantin / OMD Romania
Strategy & Business Development Manager: Roxana Marin / Porter Novelli Romania
Senior Communication Manager: Andreea Samareanu / Porter Novelli Romania
Brand Communication Coordinator: Adela Stoicescu / Porter Novelli Romania
Creative Director: Ana Balan / Porter Novelli Romania
Digital Account Director: Oana Grasu / Frank Romania
Digital Account Executive: Roxana Vasile / Frank Romania
Co - Creative Director: Ionut Mustata / Frank Romania
Social Media Manager: Cristina Ghila / Frank Romania
Technical Director: Sorin Porumboiu / Frank Romania
Web Designer: Paul Tanase / Frank Romania
Account Director: Cristian Paraschiv / Fieldstar Romania
Event Manager: Claudiu Lefter / Fieldstar Romania
Director: Alex Cotet
Directors of Photography: Laurentiu Raducanu, Eduard Parvu, Zoran Simulov
Editing: Florin Babei, Alexandru Radu
Sound design: Ciprian Mihoc
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