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Published/Aired: 
October 2020

Description

Given autism can be a very isolating condition, we decided to use the universal power of music to bring the community together. We formed a band and named it ASD (for autism spectrum disorder) and it features five very talented performers all on the autism spectrum. In honour of Canadian Autism Awareness Month, the band recorded cover versions of classic pop songs (“I Got You Babe”, “Stitches’ and “Ain’t No Mountain High Enough”) at famed Metalworks Studios with the songs being released throughout October on all music streaming platforms (Spotify, Apple Music, etc.)

To celebrate the release of “I Got You Babe”, we created a music video). To make the experience as inclusionary as possible, we invited individuals on the spectrum from around the world to perform along to the songs and we received submissions from 11 different countries. Everyone featured in the video were made official members of the band. We also launched a merch site, featuring the band’s logo which was co-created by a non-verbal autistic graphic designer from the U.K.

Integrated advertisement created by Edelman, Canada for Jake's House, within the category: Public Interest, NGO.

Advertising Agency: Edelman Canada, Toronto, Canada
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