Each bag of the ‘Standard Black’ blend sold will benefit CoffeeKids.org, a non-profit organization that benefits the next generation of coffee farmers. In addition, Standard Black has made a donation to the program. The single-blend roast was developed and grown by the young farmers in Ocotepeque, Honduras in collaboration with CoffeeKids.org, and will be sold through Irving Farm’s website and in their 12 locations in New York City.
Given that the creative and advertising industries run on coffee day-in and day-out, Standard Black wanted to donate to a cause that felt wholeheartedly connected to the agency, as coffee is such a vital ingredient in the company’s day-to-day function.
Integrated advertisement created by Standard Black, United States for Irving Farm, within the categories: Agency Self-Promo, Non-Alcoholic Drinks.