Approximately 1 out of every 3 patients with type 2 diabetes is also living with diabetic kidney disease (DKD). DKD can lead to many issues including dialysis, heart failure, and eventually death. The snake represents the insidious, threatening nature of the disease. As it slowly wraps around the large “T2D,” the snake contorts itself into the letters “DKD,” revealing the seriousness of the issue. This HCP-targeted campaign was created to bring this very real, often overlooked threat to life and to communicate the new renal benefits of treatment with INVOKANA.
Integrated advertisement created by NEON, United States for Invokana, within the category: Pharmaceutical.
Managing Director, ECD: Kevin McHale
Group Creative Director: Sean Green
Group Creative Director: Thomas Callan
Associate Creative Director: Tamer Onay
Associate Creative Director: Ashley Holbrook
Associate Creative Director: Kevin Garrelick
Art Supervisor: Lesia Gribbin
Senior Copywriter: Dylan Havens
Senior Art Producer: Jamie Bakin
Group Management Director: Breton Pennotti
Management Director: Jenn Troast
CGI Director: Andy Glass
Animation/Production: Taylor James