#NobelforMileva was created in defense of gender equality and female recognition in science and technology. It is also a global movement to advocate for justice, asking the Nobel Foundation in Sweden to recognize the work and talent of Mileva Marić, the Serbian physicist and mathematician who was also the first wife of physicist Albert Einstein, winner of the Nobel Prize in 1921 (exactly 100 years ago). Mileva was a co-author in many academic achievements of the famous scientist, including the theory of relativity.
One of the actions to launch the campaign is a video on digital platforms with a brief history of Mileva Marić and an invitation for women and people of any gender identity to take selfies sticking their tongues out and then post them on social media, giving new meaning to the gesture that transformed Albert Einstein into a pop icon and representation of a genius. The gesture is the main symbol to represent the fight for equal rights.
In addition to the digital mobilization, the campaign recognizes Mileva’s contribution to science on other fronts, including paintings, graffiti, murals and even tattoos of the face of Albert Einstein’s first spouse, made by artists from different parts of the world. The movement includes bust statues of the scientist with her tongue sticking out, which can be 3D printed to be exhibited in world-class universities.
The movement also relies on the “Milevas of the Future” an animated short film, with the story of three girls who are passionate for science and find in Mileva Marić the necessary encouragement to follow their dreams.
Integrated advertisement created by DDB, Brazil for Inspiring Girls, within the category: Public Interest, NGO.
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