Advertisement

Equality Time

Agency Network: 
Published/Aired: 
March 2018

Description

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians.

That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change."

Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Officer: José Aburto
Head of Art: Augusto Landauro
Copywriters: Romy Domínguez, Pedro Bergelund, Geraldine Marcos, Milagros Contreras
Art Director: Diana Tamayoshi
Graphic Designers: Kristhel Ramos, Ricardo Villar
General Account Director: Carlos Bernal
Account Director: Fiorella Rojas
Account Manager: Jimena Lau
Planning Director: Victor Garzón
Planning: Elena Fajardo
Data Science Analysts: Belén Gómez, Perla Garay
Technology Director: Gisella Esquivel
Back-end Programmer: Alonso de la Quintana
Front-end Programmer: Juan Ontaneda
QA Analyst: Marcos Capcha
Social Media Supervisor: Cinthya Maco
Content Manager: Brunella Portilla
Community Manager: Cristian López
Media Agency: Starcom
Production: Espiritu
Director: Henry De La Cadena
Log in to post comments

Highest Rated

halaby87's picture

nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

WOW... if they could find all those legit statics.

kleenex
Activity Score 58657
Web Designer/Developer
halaby87's picture

nice

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now