While thousands of young people are striking and protesting against Climate change, brands are starting to realise that if they want the next generation to buy their products, they need to work towards becoming more sustainable. Based on this insight, Gémina Gil Flores and Jemma Burgess, an award-winning female creative team, freshly graduated from the School of Communication Art In London, have created a student campaign for Ikea called “Wonderful for everyone”. The idea is to repurpose Ikea’s packaging to turn it into insect and animal houses instead of throwing it away after building your furniture. They created a series of little houses called “BËE”, “HEDGEHÖG” and “BÏRD”, in reference to the famous Swedish way Ikea names its furniture. People will be able to build little houses thanks to the instructions directly drawn on the cupboard. To make sure the houses will survive across time and rain, they thought of including a little roof made out of the famous recycled Ikea blue bag. A new home for you, a new home for a little someone else.
Integrated advertisement created by School of Communication Arts, United Kingdom for IKEA, within the category: House, Garden.