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Out of closets

Published/Aired: 
May 2020
IKEA: Out of closets
IKEA: Out of closets
IKEA: Out of closets
IKEA: Out of closets
IKEA Integrated Ad - Out of closets
IKEA Integrated Ad - Out of closets
IKEA Integrated Ad - Out of closets
IKEA Integrated Ad - Out of closets

Description

There are 34 Ikea stores in 7 countries where LGBTQ+ people cannot ‘come out of the closet’. A furniture brand that believes in inclusivity, set out to spread this same belief in these countries. During the Pride Month 2020, we stopped selling all our closets as a stand against the injustice faced by LGBTQ+ people. Our websites, stores, and social media that once featured closets were now replaced with the message - closets aren’t spaces for LGBTQ+ people to hide something they’re made to feel ashamed of. Ikea closets became more than just a furniture piece. It became a proclamation for equality, without existing.

Integrated advertisement created by Miami Ad School, Mexico for IKEA, within the categories: Public Interest, NGO, Retail Services.

Caption

This Pride Month we're out of closets.

Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Copywriter: Riya Dosani
Creative Team: Adriana Weinberg
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