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Buy With Your Time

Agency Network: 
Published/Aired: 
February 2020

Description

IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products.

Integrated advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: Retail Services.

Advertising Agency: Memac Ogilvy Dubai, UAE
CCO: Juggi Ramakrishnan
Group CD: Youssef Gadallah
Creative Team: Nicolás López, Fernando Montero
Client Team Leader: Hadi Ballout
Head of Production: Amin Soltani
Junior Producer: Ann Vaas
Account Director: Preeti Hothi
Account Manager: Alaa Nour
Creative Director: Karim Sherif
PR TEAM: Saad Abu Touq, Saintana Saad
Production House: Goldmine Films
Executive Producer: Madhup Agarwal
Director of Photography: Miraj Mohamed
Producer: Shaharbano Zaidi
Production Assistant: Sara Abdullah, Armela Atun, Mahesh Pottavathini
Administration & Accounts: Dona Vaas
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