In partnership with MediaSavingLives, iHeartMedia, the #1 audio company in the U.S., asked Brunet-García to develop a nationwide PSA campaign that would support the CDC's efforts to communicate the importance of staying home to stop the spread of COVID-19 to reluctant or noncompliant 13- to 34-year-olds. The “Don’t Stop” campaign reminds everyone that even though it may feel as if the world has stopped, we don’t have to stop singing, we don’t have to stop celebrating, we don’t have to stop creating, and we don’t have to stop connecting with each other, but we do have to stop the spread and figure out creative ways to do what we love.
Integrated advertisement created by Brunet-García, United States for iHeartMedia, within the category: Media.
Creative Director: Eduardo Sarmiento
Associate Creative Director: Aerien Mull
Senior Art Director: Bronie Brunet
Senior Art Director: Blake Hicks
Senior Art Director: Colin Barnes
Art Director: Bianca Borghi
Copywriter: Jack Twachtman