Like scars, mother’s love is forever. happy mother’s day. #scarsoflove
Mother's Day tends to focus on only the typical beauties of mothers. For Mother's day 2020, we created the #ScarsOfLove campaign to celebrate mothers in a different way by highlighting their scars and the deep love that underlines the painful experience of childbirth.
Integrated advertisement created by The Hook Creative Agency, Nigeria for Iddera, within the category: Public Interest, NGO.
Creative Director: Adebayo Owosina, Toheeb Balogun
Business Director: Akinwale Muse
MD: Sam Ochonma
CEO Iddera: Yemi Dokun
Art Director: Cherish Edet, Moyosore Ayo-Ogunmuko
Copywriters: Onyinye Obienu, Nauteeq Bello
Brand Managers: Modupe Ogundare, Folajimi Adeyefa, Fikayo Akinyele
Digital Media: Omogbolade Ajayi, Tamara Omomo