Looks Like You Need An Adventure

Agency Network: 
June 2021
Iceland: Looks Like You Need An Adventure
Iceland Integrated Ad - Looks Like You Need An Adventure


After more than a year stifled in lock down, Iceland wants you to reawaken your senses with an Icelandic adventure. The first 100 visitors to book a slot at the pop-up shop in Reykjavik and turn up with a valid plane ticket showing their arrival in Iceland from June 24th onwards will have their old, tired sweatpants transformed by hand by Icelandic designer Ýr Jóhannsdóttir, into a pair of bespoke hiking boots, with any remaining fabric becoming the bag in which to carry them home.

Integrated advertisement created by SS+K, United States for Iceland, within the categories: Hospitality, Tourism, Recreation, Leisure.

Advertising Agency: SS+K, New York, USA
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