Humanaut Brand Roast

Agency Network: 
October 2020


Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which Founder/Chief Creative Director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts.

“An authentic brand is one that doesn’t take itself too seriously,” Littlejohn notes. As he begins his plea to brand managers, he then tells how Humanaut is bringing honesty to a whole new level. “The comedy roast once reserved for celebrities is now available for your brand.”

But it is no joke—it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the COVID-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000.

Integrated advertisement created by Humanaut, United States for Humanaut, within the category: Agency Self-Promo.

Advertising Agency: Humanaut, USA
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