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Published/Aired: 
July 2020
Hoffmitz Milken Center for Typography / Google: ***hole Elections 2020
Hoffmitz Milken Center for Typography / Google: ***hole Elections 2020
Hoffmitz Milken Center for Typography / Google: ***hole Elections 2020
Hoffmitz Milken Center for Typography / Google: ***hole Elections 2020
Hoffmitz Milken Center for Typography / Google: ***hole Elections 2020
Hoffmitz Milken Center for Typography Integrated Ad - ***hole Elections 2020
Hoffmitz Milken Center for Typography Integrated Ad - ***hole Elections 2020
Hoffmitz Milken Center for Typography Integrated Ad - ***hole Elections 2020
Hoffmitz Milken Center for Typography Integrated Ad - ***hole Elections 2020
Hoffmitz Milken Center for Typography Integrated Ad - ***hole Elections 2020

Description

Potholes are a major threat on Indian roads. Songs are being made on potholes to taunt the corporators for not doing their job. It is now a musical movement across the country. Inspired by this, we present - ***Hole Elections 2020. A week-long election in Mumbai, to chose the most deserving corporator of this title. We believe that it is the ***holes, not the potholes, who are behind this menace. If the corporators don't want to win, they simply need to fill up the potholes. Based on Google's Monoton font, the typeface represents the road lanes and how potholes have destroyed them. It also reflects the war-zone feel of Indian roads, where people go with the fear of death every day.

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