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UNsanitary pads

Agency Network: 
Published/Aired: 
February 2020
Hey Girls: UNsanitary pads
Hey Girls: UNsanitary pads
Hey Girls: UNsanitary pads
Hey Girls: UNsanitary pads
Hey Girls Integrated Ad - UNsanitary pads
Hey Girls Integrated Ad - UNsanitary pads
Hey Girls Integrated Ad - UNsanitary pads
Hey Girls Integrated Ad - UNsanitary pads

Description

UNsanitary is a sanitary pad brand launched by social enterprise Hey Girls UK to raise awareness about rising levels of period poverty in the UK. Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, loo roll and newspaper. The new brand 'launched' in Asda on the 15th Feb, accompanied by a fully integrated print, film, social & DOOH campaign.

Integrated advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Public Interest, NGO.

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