Move over, Uber, and tell Grubhub the news: The latest thing in delivery involves on-demand mobile brush, rinse and floss stations.
Advertising agency Humanaut is introducing their first campaign for hello®, one of the fastest-growing oral care brands in the US, by launching a new mobile mouth-care service called Spyt (pronounced spit).
Spyt delivers “everything including the bathroom sink” to brushers on the go, including naturally friendlyTM hello® toothpaste, toothbrushes, mouthwash and floss. The fully functional, tile-lined sinks are mounted onto the back of a fleet of electric scooters.
The campaign was teased last week with an invite-only test of the service in NYC. The first lucky customers shared their first time experiences brushing and “spyting” in public with followers on Instagram using #helloSpyt. The launch coincided with OOH subway ads in NYC featuring hello®’s new campaign line “The Future of Brushing” and is now being followed by a paid media campaign on Facebook, Instagram, YouTube and Hulu.
The long-form video, which Humanaut edited into :30, :15 and 6-second executions, features a friendly Spyt scooter driver pulling up to cafés, parks and other spots where folks have called for a Spyt scooter stocked with hello® products. The videos highlight hello®’s refreshingly modern ingredients such as farm-grown mint, activated charcoal and hemp seed oil.
Integrated advertisement created by Humanaut, United States for Hello, within the category: Health.
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Creative Director: Nathan Dills
Director of Content: Dan Jacobs
Director of Production: Tommy Wilson
Creative Producer: Maggie Baynham
Copywriters: Nathan Dills, Trey Tyler, Austin Howe
Art Directors: Bethany Maxfield, Steven Preisman
Senior Designer: Jen Rezac
Designer: Coleson Amon
Production Company: Humanaut
Producer: Alvaro Donado
Director of Photography: Andrew Barrera
Motion Graphics: Victor Tyler
Post Production: Fancy Rhino
Editor: Tyler Beasley
Color: Annie Huntington
Media: Junction 37