Advertisement

True Fashion

Agency Network: 
Published/Aired: 
September 2020
Havaianas: True Fashion
Havaianas: True Fashion
Havaianas: True Fashion
Havaianas: True Fashion
Havaianas: True Fashion
Havaianas: True Fashion
Havaianas: True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion

Description

Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk. The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept “True Fashion”.

Integrated advertisement created by BBDO, Brazil for Havaianas, within the categories: Fashion, Retail Services.

Advertising Agency: AlmapBBDO, Brazil
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement