Green Screen Shirt

Agency Network: 
Published/Aired: 
June 2021

Description

After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats.

How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting.

The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line.

Lucky dads who receive the shirt will have access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs range from classic colours for work to more flashy patterns for play. Of course, they can also upload any photo of their own, making this shirt the first truly fit for any occasion.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the category: Fashion.

Advertising Agency: Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Anton Garneau, Michael Romaniuk
Writer: Luke McNeil, Marco Buchar
Account Team: Michael Brathwaite
Clients: Trinh Tham, Kristin Meier, Paul Michel
Producer: Christine Toranco
Production House: Zulubot
Executive Producer/Technical Advisor: Adam Palmer
Editor/Colourist: Filipe Chaparro
Photographer/Videographer: Kyle Wilson, Matt Watkins
Creative Director Harry Rosen: Christine Kwan
Photo Retoucher: Jim Tinios
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