Happy Scrubs creates colourful scrubs for members of the public to buy and send to a care home of their choice. Grey has brought together a range of organisations to work collaboratively on the launch of this inspirational new organisation, and artists whose pieces of arts will be part of the campaign and will be auctioned to raise money. The artists include Benjamin Thomas Taylor, Morag Myerscough, Margo in Margate, Ollie Fowler and Supermundane (current list of confirmed artists below). The works will appear on digital sites and on OOH sites donated by JACK, part of the BUILDHOLLYWOOD family, throughout cities in the UK including London, Birmingham, Edinburgh, Glasgow, Cardiff and Manchester.
Some of the pieces of art will become painted murals by arts organisation Wood Street Walls to brighten up public areas around Walthamstow in London: so far Murugiah’s and Supermundane’s are among the ones being painted.
Starting on 15th July, the original art will be auctioned by The Auction Collective and sold as limited edition prints by They Made This to generate funds for the creation and distribution of Happy Scrubs to care homes across the UK. The campaign will also be supported by social media activity, powered by Grey Social, and PR support from The Fourth Angel.
Happy Scrubs is the brainchild of Harry Wright, a young entrepreneur who started his career as a ballet dancer before making the bold decision to stop dancing and explore his passion through the OKO mentoring platform for young adults. Through OKO, he connected with his mentor and business partner Dave Evans, who helped Harry identify and realise his passion for being creative and helping people. Happy Scrubs’ emerged from Harry’s mentorship and combines his love for performing and design and brings joy to carers and patients alike.
With all the PPE produced for hospitals over the past year, care homes relying on donations of scrubs have missed out. Happy Scrubs wants to kit them out and say thank you to carers. The launch campaign aims to tap into the art world to get the Happy Scrubs name out there so more care homes receive the joyful scrubs.
Integrated advertisement created by Grey, United Kingdom for Happy Scrubs, within the category: Public Interest, NGO.
President & Chief Creative Officer: Laura Jordan-Bambach
Creative Directors: Sam Haynes, John Gibson
Agency Executive Producer: Maxine Hose
Agency Assistant Producer: Alicia Cordell
Account Director: Kate Armishaw
Account Executive: Clyde Hurst
Senior Designer: Sarah Burns, Stuart Leung
Senior Project Manager: Lisa O’Brien
Social Managing Partner: Olivia Clarkson
Social Account Director: Kassra Kay
PR Director: Stephen Martincic
Art Collective: They Made This
Founder: Aine Donovan
Art Collective: Wood Street Walls
Founder: Mark Clack
Media: JACK / part of the BUILDHOLLYWOOD family
Head of Marketing: Khaly Nguyen
Campaign manager: Kate Garvey
Auction house: The Auction Collective
Founder: Tom Best
Client Advisor and Auctioneer: Nick Yau
Contributing artists: Benjamin Thomas Taylor, Morag Myerscough, Peter Judson, Margo in Margate, Caroline Dowsett, Ollie Fowler, Crispin Finn, Supermundane, Rude, Marcus Walters, Hattie Stewart, Murugiah , Estudio Pum, Genie, Steven Wilson