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November 2019
Hamburg Child Protection Association: The Secret Sculpture
Hamburg Child Protection Association: The Secret Sculpture
Hamburg Child Protection Association Integrated Ad - The Secret Sculpture
Hamburg Child Protection Association Integrated Ad - The Secret Sculpture

Description

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights.

Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate.

The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth.

Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

Advertising Agency: Saint Elmo's, Germany
Global Executive Creative Director, Serviceplan: Peter Gocht
Global Creative Strategist, Serviceplan: Maximilian Schöngen
Managing Partner Saint Elmo’s Hamburg: Reinhard Crasemann
Managing Partner Saint Elmo’s Hamburg: Lasse Matthiesen
Creative Director Saint Elmo’s Hamburg: Karsten Kuhn
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