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Tested for Life - Spring/Summer

Agency Network: 
Published/Aired: 
January 2019
GORE-TEX: Tested for Life - Spring/Summer
GORE-TEX: Tested for Life - Spring/Summer
GORE-TEX Integrated Ad - Tested for Life - Spring/Summer
GORE-TEX Integrated Ad - Tested for Life - Spring/Summer

Description

The evolution of TESTED FOR LIFE for the Spring/Summer season. Storytelling continues to center around the ways the GORE-TEX brand enhances wearers’ favorite activities, pivoting the brand further from the extreme outdoors —it’s strongest association—to a more everyday accessibility.

Integrated advertisement created by AKQA, Germany for GORE-TEX, within the category: Retail Services.

Advertising Agency: AKQA, Berlin, Germany
Creative Director: Jessica Brazen, Peter Lund
Art Director: André Blanco, Felipe Sona
Copywriter: Gabrielle Soria, Chen Yaari, Barne Heimbucher
Photographer and Director: Peter Beavis
Editing and grading: Slaughterhouse / Berlin
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