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Tested for Life

Agency Network: 
Published/Aired: 
October 2018
GORE-TEX: Tested for Life
GORE-TEX: Tested for Life
GORE-TEX: Tested for Life
GORE-TEX: Tested for Life
GORE-TEX Integrated Ad - Tested for Life
GORE-TEX Integrated Ad - Tested for Life
GORE-TEX Integrated Ad - Tested for Life
GORE-TEX Integrated Ad - Tested for Life

Description

The GORE-TEX brand is the gold standard of waterproofness. But with the launch of new GORE-TEX INFINIUM™ range, we needed to take the brand from waterproof to lifeproof. Tested for Life ignites a powerful brand story, tapping into what unites active people everywhere: passion.

Integrated advertisement created by AKQA, Germany for GORE-TEX, within the category: Retail Services.

Advertising Agency: AKQA, Berlin, Germany
Creative Director: Jessica Brazen, Peter Lund
Art Director: André Blanco, Felipe Sona
Copywriter: Gabrielle Soria, Chen Yaari, Barne Heimbucher
Photographer: Sam Robinson
Retouching: The Laundry Room
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