Description
Using Internet fails to win over new shoppers #WithALittleHelp from Google. A campaign that tapped into search behaviour and UGC to showcase how Google can help make the shopping journey more helpful.
BACKGROUND
Indians are value-conscious and spend a considerable amount of time deal hunting. But it can be a time-consuming process that doesn’t always pay off.
CHALLENGE
Most people weren’t in the habit of turning to Google for shopping suggestions. Instead, they are lured in by other shopping platforms that are full of deals. We had to showcase how Google was different. How it not only collated deals and offers, but also offered advice, reviews and other relevant information to help people make more informed shopping decisions.
IDEA
A humorous portrayal of helpless shoppers and how Google’s product suggestions and search results perfectly solve the problem they find themselves in. Told through real UGC, each story in the campaign was created after consulting Google shopping data and insights.
RESULTS
70M+ views, 9% increase in Brand Appeal Score, 39% view-through rate, 11% increase in awareness
This professional campaign titled 'Plan, browse, and buy with a little help from Google' was published in India in December, 2019. It was created for the brand: Google, by ad agency: Toaster. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 3 years ago by Associate Creative Director: Alvaro Bruch Jacinto of Toaster.
Credits
Advertising Agency: Toaster, Singapore, Singapore
