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Wild Savings Event

Agency Network: 
Published/Aired: 
December 2019
Furious Fur: Wild Savings Event
Furious Fur: Wild Savings Event
Furious Fur: Wild Savings Event
Furious Fur: Wild Savings Event
Furious Fur: Wild Savings Event
Furious Fur: Wild Savings Event
Furious Fur Integrated Ad - Wild Savings Event
Furious Fur Integrated Ad - Wild Savings Event
Furious Fur Integrated Ad - Wild Savings Event
Furious Fur Integrated Ad - Wild Savings Event
Furious Fur Integrated Ad - Wild Savings Event
Furious Fur Integrated Ad - Wild Savings Event

Description

On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Furious Fur, within the categories: Fashion, Retail Services.

Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
ACD/Art Director: Jacob Gawrysiak
ACD/Writer: George Ault
Design Director: Ryan Booth
Writer: Ian Dunlop
Art Director: Dilini Nirasha
Designer: Gala Tanaskovic, Zoe Kim
Clients: Samantha Madigan, Philippa Madigan
Account Team: Violet Karbalaei, Rob Feightner
Producer: Colleen Allen, Houng Ngui, Laura Dubcovsky
Production House: Zulubot
Editor: Ashlee Mitchell, Mariam Fahmy, Cecilia Bernasch
Photographer: Shereen Mroueh
DOP: Brandon Cox
Studio Artist: Brandon Dyson, Ashleigh O'Brien, Greg Heptinstall
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