National Days

Agency Network: 
Published/Aired: 
May 2021

Description

The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days.

If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood.

Integrated advertisement created by Babel, France for French Red Cross, within the category: Public Interest, NGO.

Advertising Agency: BABEL, Paris, France
Production: Badass
Sound Production: Octopus
Creative Director: Jean-laurent Py
Art Director: Sebastien Lafaye
Copywriter: Charles-henry Joyaut
Director: Original Kids
Head Of Tv: Jeanne Halfon
Dop: Patrick Duroux
Tv Producer: Oriana Berzig
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