That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is different. FitVine wants to make wine more approachable and relatable. At the end of the day, wine has been bringing all kinds of people together for centuries. Why not fill that void and be an inclusive wine brand rather than one that is haughty and exclusive. FitVine uses this position to focus on consumers first, and for their marketing and advertising, to ultimately lead to lots of varying creative outputs. Enter Agency Squid.
Integrated advertisement created by Agency Squid, United States for FitVine Wine, within the category: Alcoholic Drinks.