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The Beginning of the Countdown

Published/Aired: 
November 2017
FCBHealth: The Beginning of the Countdown
FCBHealth: The Beginning of the Countdown
FCBHealth Integrated Ad - The Beginning of the Countdown
FCBHealth Integrated Ad - The Beginning of the Countdown

Description

Opioid overdose has reached epidemic proportions in the United States and the stigma tends to blame the victim and ignore the problem. Our idea is to show how this drug makes you dependant after 7 days of taking and we will partner with Sundance Festival to promote the first campaign that will be featured as short film in their ceremony.

Advertising School: Miami Ad School, Spain, Spain
Art Director: Andrea Serrano Villaverde
Art Director: Sergio Martin Mendez
Copywriter: Stefanie Salguero Say
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