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A Vacation to Remember

Agency Network: 
Published/Aired: 
November 2020
Experience Kissimmee: A Vacation to Remember
Experience Kissimmee Integrated Ad - A Vacation to Remember

Description

2020 has been an unprecedentedly difficult year, and to say that most people would like to put it behind them and move on as quickly as possible is an understatement. This latest campaign however makes us wonder, what if it was possible to salvage some of 2020? What if we could take a year that everyone would like to erase from the calendar and wring from it some genuinely happy memories that last a lifetime?

Set nearly 70 years in the future, the video, print and social media campaign feature two characters as they fondly remember the childhood trip they took with their parents to Kissimmee, Florida way back in 2020. While their recollections come to us from the future, they're based on a timeless truth that no matter how rough things get, everyone wants to create happy memories for their family. Or as the campaign tagline states, “in a year you'd like to forget, give them a vacation they'll always remember.”

Integrated advertisement created by Zambezi, United States for Experience Kissimmee, within the category: Hospitality, Tourism.

Advertising Agency: Zambezi, USA
Principal + CEO: Jean Freeman 
Founder + President: Chris Raih 
Chief Creative Officer: Gavin Lester
Creative Director: Matt Sherman
Senior Art Director: Julie Soluri
Senior Copywriter: Kristi Lira 
Chief Strategy Officer: Jill Burgeson 
Strategy Director: Dalit Zagorin
Strategist: Jenn Der
Group Account Director: Laura Stayt
Account Director: Alyssa Tigue
Account Executive: Rachel Lynn, Maggie Corleto
Director of Integrated Production: Andrew Gage
Senior Producer: Ziv Sibony 
Production: FIN Studios
Head of Content: Alex Cohn
Director of Photography: Eric Koretz 
Line Producer: Edgar Rosa
Post Production: FIN Studios
Editor: Ling Ly & Nick Wenger
Assistant Editor: Adam Bonsib 
Colorist: CO3
Audio Mixer: Kevin Feller
Lead Flame Artist : Gizmo Rivera
Mgfx Animator:  Oliver Scott
Supervising Producer: Katrina Nahikian 
Post Producer: Matt Reilly 
Associate Post Producer: Camille Orgel
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