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Sexth Sense

Published/Aired: 
August 2020

Description

The challenge set was to raise awareness on disabled people being sexually active. Society's prejudices marginalise and exclude them from even being considered as sexual beings.

 To solve this, we came up with "The Sexth Sense", a campaign that uses the lack of one of the five senses in five different medias to discover what the sixth sense is really about: sex!

Integrated advertisement created by Miami Ad School, Spain for Durex, within the categories: Health, Personal Accessories.

Advertising School: Miami Ad School, Madrid, Spain
Copywriter & Art Director: Jara Dichas
Copywriter & Art Director: Leandro De Torres
Copywriter & Art Director: Sergio Sánchez Macías
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