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#ShedHappens

Agency Network: 
Published/Aired: 
September 2020

Description

South African's have a lot on their plates, besides the global pandemic that's ripping through the country, they also have electricity grid problems, a frustrating term called 'load shedding'. Broadcaster DStv understands the frustration which is why they want to 'lighten the load' with streaming entertainment services during power outages aka load shedding. The campaign uses a slice of life moment to bring a humorous side to the situation.

Integrated advertisement created by Guerilla, South Africa for DStv, within the category: Media.

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