The Art Of Self-Care

Agency Network: 
Published/Aired: 
December 2020

Description

Dove is launching a line of moisturizing body lotions and hand lotions, designed exclusively for the preferences in texture and fragrances of Brazilian women.

To mark this launch, the brand signed a partnership with MASP (Art Museum of Sao Paulo) to sponsor the restoration of 3 masterpieces of the museum. The purpose of the action is to show that, as well as taking care of the skin of Brazilian women, promoting hydration, the brand is also concerned with a different “type of skin”: the canvas of Brazilian paintings.

Integrated advertisement created by Tech and Soul, Brazil for Dove, within the categories: Beauty, Health.

Advertising Agency: Tech and Soul, Brazil
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