A stunt that invites fans to turn historically spooky streets in Portugal into pizza moments on Halloween. To test the bravery of our clients, we defied them to make their order to the spookiest streets in Portugal. And if they are brave enough to order in the most spooky streets in their cities, we are brave enough to offer them an extra pizza. This campaign proves the rapid expansion of Domino's in Portugal, showing that the brand is already present in new cities, but also that its delivery service has grown so much that it can reach everywhere.
Integrated advertisement created by Leo Burnett, Portugal for Domino's, within the category: Food.
Executive Creative Director: Steve Colmar
Creative Director: Lucas Yu
Account Director: Paula Lopes
Copywriter: Hernâni Correia
Copywriter: Inês Reis
Copywriter: Maria Branco
Art Director: Gil Santos
Art Director: Kissyla Clarkson
Creative Engineer: Diogo Malheiro
Digital Production Director: Edgar Meira
Production Director: Cristina Almeida
Production Company: Flesh512