The Light At The End Of the Year

Agency Network: 
December 2020


During the darkest part of the pandemic, with a holiday lockdown looming, Desjardins was determined to bring a little light to Canadian communities. So we sent film crews to neighbourhoods across the country to capture the best and brightest holiday light displays and then we strung them together to create “The Light At The End Of The Year”, the world’s longest and safest virtual light tour. Hosted on Youtube, it was our dazzling answer to the Yule Log Channel.

Integrated advertisement created by Bleublancrouge, Canada for Desjardins, within the category: Finance.

Advertising Agency: Bleublancrouge, Toronto, Canada
Executive Creative Directors: Chris Dacyshyn, Julie Markle
Associate Creative Directors: Logan Gabel, Graeme Campbell
Art Director: Logan Gabel
Copywriter: Graeme Campbell
VP, General Manager: Joumana Oweida
Strategist: Ismael Neiva
Head Of Client Services: Nadine Arsenault
Account Director: Carlos Game Garcia
Agency Producer: Brenda Surminski
Executive Producer (Undefined): Tony DiMarco
Head Director Of Photography (Undefined): Vinit Borrison
Producer (Undefined): Julien Weiman
Editor (Undefined): Andy Ames
Colourist (The Editorial Factory): Hardave Grewal
Music And Sound Director (Vapor Music): Joey Serlin
Executive Producer (Vapor Music): Kailee Nowosad
Media: Glassroom
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