Agency Network: 
Published/Aired: 
September 2021

Description

‘Nice One!’ is a popular phrase, but too often it’s used to express annoyance and frustration. Deep RiverRock wants to reclaim it and take it back to what it really means: a simple, pure expression of happiness. With ‘Nice One!’, Deep RiverRock wants to celebrate positivity and decent acts without being sanctimonious about it. Nothing ground-breaking or game changing; just something that makes someone’s day that bit better in a small but noticeable way. Deep RiverRock’s commitment to 100% recycled bottles is one such small thing. It’s time to celebrate the fact that it’s the little things that add up to a better world.

Integrated advertisement created by Edelman, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Advertising Agency: Edelman, Dublin, Ireland
Senior Creative: Simon Chapman
Senior Director: Darragh Rea
Copywriter: Peter McGann
Director: Jennifer Hyland
Planner: Jay Gallagher
Senior Account Manager: Linda Conway
Production Company: Bold Puppy / Wonderbread Films
Director: Bob Gallagher
Producer: Séamus Waters
Dop: Eleanor Bowman
Editor: Allyn Quigley
Postproduction: Raygun
Marketing Director: Andrea Whyte
Portfolio Marketing Manager: Shane McQuaid
Marketing Manager: Hilary Hughes
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