Published/Aired: 
October 2021
Days Without End Records / Archeology of the Future: Old Future Music
Days Without End Records / Archeology of the Future: Old Future Music
Days Without End Records / Archeology of the Future: Old Future Music
Days Without End Records / Archeology of the Future: Old Future Music
Days Without End Records Integrated Ad - Old Future Music
Days Without End Records Integrated Ad - Old Future Music
Days Without End Records Integrated Ad - Old Future Music
Days Without End Records Integrated Ad - Old Future Music

Description

Archeology of the Future It is an electronic music album in 4 cuts / segments that narrates in a musical way an approach to what the artist ( B-LIV ) calls, "the future past" or "obsolete future", as a paradox to technological music that tries to sonically emulate the Futuristic environment that since the 70's and until today in the world is made with machines that do not belong to any future, but even, made with machines from the past.
Taking this concept as a central idea, the agency decides to give literal life to this "Archeology of the Future", with manipulated images of archaeological finds that have to do with Technology discovered in epic places such as the Nazca lines, the wheat fields in California or the cuneiform engravings in Iran, all of them referring to technology used to make electronic music today: a controller chip, the motherboard of a iconic Piano Keyboard Roland 808, or the blueprint Midi pad of a Chaos Korg , just to name a few.

Integrated advertisement created by SoyJairoGuerrero / Creative Consulting, Mexico for Days Without End Records, within the category: Music.

Advertising Agency: Jairo Guerrero, México, Mexico
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