Homeless youth are forced to learn how to cope with all sorts of trying circumstances – some of which verge on the utterly preposterous. By all accounts, life on the street doesn’t come with instructions.
Integrated advertisement created by Publicis, Canada for Dans la Rue, within the category: Public Interest, NGO.
VP, Head Of Creative Product: Sann Sava
Creative Direction: Magalie Samson
Copywriting: Eleonore Hurtubise
Art Direction: Claude Walsh
Illustrator: Maxime Prévost
Motion: Frank Lamontagne, Raphaëlle Brillant-Marquis
Account Manager: Aicha Diallo, Philip Harmeling
Sound Design: Video Nerve
Studio: Jennifer Appel, Christian
Strategy: Véronique Long, Émilie Lévesque