Aktual by Danone is an extraordinary lactic drink. So it needed extraordinary redesign to differ among all the competitors on the milk shelves. Surrealistic multicolor illustrations show that "Aktual will refresh you in any, even the weirdest, situation." The cover is filled with various features such as "guide on daily refreshment", so that people could view it on the way to the cashier, or even post it on Instagram.
Integrated advertisement created by R Agency, Ukraine for Danone, within the category: Food.