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Aktual

Agency Network: 
Published/Aired: 
May 2019
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone: Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual
Danone Integrated Ad - Aktual

Description

Aktual by Danone is an extraordinary lactic drink. So it needed extraordinary redesign to differ among all the competitors on the milk shelves. Surrealistic multicolor illustrations show that "Aktual will refresh you in any, even the weirdest, situation." The cover is filled with various features such as "guide on daily refreshment", so that people could view it on the way to the cashier, or even post it on Instagram.

Integrated advertisement created by R Agency, Ukraine for Danone, within the category: Food.

Caption

Not a boring dairy product.

Advertising Agency: R Agency, Kyiv, Ukraine
Junior Art Director: Alisa Mezhenska
Creative Group Head: Dima Liutyi
Designer: Arman Enokyan
Senior Account Manager: Maria Ursta
Danone Ukraine Senior Brand Manager: Rybchenko Viktoria
Junior Brand Manager: Bondarenko Kateryna
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