Men are more likely to listen to their children than to the Danish Cancer Society. That’s why we gave all of the airtime to the kids by inviting them to create their own Father’s Day ad to be placed by their fathers’ homes.
Integrated advertisement created by Robert/Boisen & Like-minded, Denmark for Danish Cancer Society, within the category: Public Interest, NGO.
Strategist: Kim Boisen
Creative Director: Heinrich Vejlgaard
Creatives: Christoffer Boas, Klara Vilshammer
Head of Social: Victor Petri
Account Manager: Alina Alta
Film production: Gobsmack Productions
Digital Agency: Banyo Agency
Outdoor Company: Clear Channel