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Mission Mixtape

Agency Network: 
Published/Aired: 
April 2017
Dairy Queen: Mission Mixtape
Dairy Queen: Mission Mixtape
Dairy Queen Integrated Ad - Mission Mixtape
Dairy Queen Integrated Ad - Mission Mixtape

Description

The new #MissionMixtape giveaway is a fan journey to claim one of 1,000 exclusive mixtapes inspired by the superhero’s “Awesome Mix” tapes and the classic nostalgia DQ franchises are known for. Fans can claim mixtapes at MissionMixtape.com for an auditory expedition through sound, soft serve and beyond. Each cassette tape has a unique quest that ends with a secret code that you can use online to redeem prizes from Dairy Queen gift cards to signed movie posters. The Mission Mixtape campaign piggybacks on the resurgence of the cassette tape as the latest symbol of retro cool.

Integrated advertisement created by Barkley, United States for Dairy Queen, within the category: Food.

Advertising Agency: Barkley, Kansas City, USA
Executive Creative Director: Katy Hornaday
Group Creative Director: Berk Wasserman
Creative Directors: Matt Pruett, Brad Jungles, Creative Director
Associate Creative Directors: Kyle Anthony, Joe DeSalvo
Designer: Jen Beck
Senior Copywriter: Jordan Breindel
Copywriter: Justin Smith
Art Director: Chris Larberg
Senior Motion Designer: Carson Catlin
Senior Producer: JP McIntosh
Integrated Production Manager: Lauren Alexander
Associate Producer: Jasmine Henry
Group Strategy Director: Chris Cardetti
Strategist: Scott Roberts
Content Manager: Morgan Howell
Group Account Leader: Stephanie Parker
Account Director: Andy Pitts
Account Supervisors: Kyle Rodriguez, Betsy Leonard
Senior Account Manager: Julia Unverfehrt
Account Manager: Melissa Keith
Project Manager: Tifany Wrzesinski
Junior Project Manager: Abby Ogden
Production: CoMPANY Films
Director: Fred Goss
Web Development: 40Digits
Music: Primary Colors
Editorial: Cutters
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