Description
The New DQ A-1 Bacon Cheeseburger is the most premium burger the brand has ever created. So, Barkley, the brand’s agency created a spot with the most premium reveal. In the process, they drove traffic not only to their stores, but to an unexpected place, the dictionary.
Integrated advertisement created by Barkley, United States for Dairy Queen, within the category: Food.
Advertising Agency: Barkley, USA
Executive Creative Director: Katy Hornaday
VP Group Creative Director: Berk Wasserman
Creative Directors: Matt Pruett, Brad Jungles
Associate Creative Directors: Joe DeSalvo, Kyle Anthony
Senior Copywriter: Jordan Breindel
Senior Art Director: Jeremy Gilberto
Executive Producer: Susan Neuman
Associate Producer: Jasmine Henry
VP Strategy Director: Chris Cardetti
Strategist: Scott Roberts
VP Group Account Leader: Stephanie Parker
Account Supervisor: Betsy Leonard
Account Manager: Julia Unverfehrt
Production: CoMPANY Films
Director: Fred Goss
Editorial: Cutters
Executive Creative Director: Katy Hornaday
VP Group Creative Director: Berk Wasserman
Creative Directors: Matt Pruett, Brad Jungles
Associate Creative Directors: Joe DeSalvo, Kyle Anthony
Senior Copywriter: Jordan Breindel
Senior Art Director: Jeremy Gilberto
Executive Producer: Susan Neuman
Associate Producer: Jasmine Henry
VP Strategy Director: Chris Cardetti
Strategist: Scott Roberts
VP Group Account Leader: Stephanie Parker
Account Supervisor: Betsy Leonard
Account Manager: Julia Unverfehrt
Production: CoMPANY Films
Director: Fred Goss
Editorial: Cutters
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