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Agency Network: 
October 2021
Currys: Who needs experts?
Currys: Who needs experts?
Currys Integrated Ad - Who needs experts?
Currys Integrated Ad - Who needs experts?


Currys, the UK’s largest electrical retailer, unveils a major new campaign today as it marks a new omnichannel chapter in its 137-year history, relaunching its UK stores and online services by merging its four brands Currys PC World, Dixons Carphone, Carphone Warehouse, Team Knowhow to become one superbrand, Currys.

Integrated advertisement created by BBDO, United Kingdom for Currys, within the category: Retail Services.

Advertising Agency: AMV BBDO, UK
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Creative Team: Prabs Wignarajah, Jamie Starbuck / AV, Laurens Grainger, Alicia Cliffe / OOH
Agency Planning Team: Matt Hardisty, Alice Aldridge
Agency Account Team: Alex Bird, Alex Smith, Josh Barnes
Agency Producer/Creative Production Partner: James Robley
Business Affairs: Cate Killeen
Project Management: Paul Glucklich, Martin McGinn
Production Company: Hunky Dory
Director: Jack Clough
Production Co. Producer: Nick Papworth
DOP: Arran Green
Edit: Al Sinclair
Post-production Company: ETC
Sound studio: Wave Studios
Audio Post-production Engineer: Parv Thind
Media Agency: Spark Foundry
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