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Discovery Shark Week / Crest

Agency Network: 
Published/Aired: 
July 2019

Description

What do you get when you cross a leading oral health brand with the biggest TV event of the summer? For Crest and Discovery Channel, the answer is one rather unusual trip to the dentist, Shark Week style. In this clever, new brand integration courtesy of long-time collaborating agency 2C Creative (“2C”), a great white shark gets a seat in the dentist’s chair for an
unforgettable CG-fueled teeth cleaning.

Advertising Agency: 2CCREATIVE, Miami, USA
Chief Creative Officer: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Live-Action Director/Creative Director: Brian Eloe
Senior Editor: Chris Volz
Design Director/ VFX Supervisor: Luis Martinez
Executive Producer/Design: Bob Cobb
3D Artist, Compositor & Color Correction: Dmitri Zavyazkin
3D Artist & Compositor: Andy Fernandez
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Director of Photography: Chuck Ozeas
Line Producer: Chris Stoerchle
Art Director: Greg Jackson
Sound Design / Mix: Cesar Haliwa
Director, Content Collective: Andrew Littell / Crest Agency
Vice President, Branded Entertainment at Discovery Channel and Science Channel: Michael Eisenbaum
Sr. Manager, Ad Sales Marketing: Theresa Sun / Discovery
Production Manager: Nettie Ferrara / Discovery
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