Ahead of National Women’s History Month, Cotton Incorporated is unveiling “Rosie Reborn,” a new campaign inspired by the iconic Rosie the Riveter, to honor the strides women have made in the workforce over the past 75 years pairing the strength and durability of authentic cotton denim.
To champion the indomitable spirit of women, and dress a new generation of “Rosies,” Cotton Incorporated joined forces with designers Emily Current and Meritt Elliott of the womenswear brand, THE GREAT., to reimagine and re-build a new line of modern-day jumpsuits for the barrier breaking Rosies of today. Each limited-edition jumpsuit incorporates authentic denim from an original 40’s era “Rosie” jumpsuit, connecting today’s Rosies with the Rosies of the past, and illustrates how far women have come, while paving the way for future generations.
Integrated advertisement created by DDB, United States for Cotton Incorporated, within the category: Fashion.
Chief Creative Office/Worldwide: Ari Weiss
Chief Creative Officer/North America: Britt Nolan
Co-Chief Creative Officer/New York: Derek Barnes
Co-Chief Creative Officer/New York: Lisa Topol
Group Creative Director: Cassandra Anderson
Group Creative Director/Head of Art: Cristina Rodriguez
Creative Director: Lea Ladera
Executive Producer: Teri Altman
Executive Art Producer: Jane Piampiano
Content Producer/Director: Brian Winterton
Director of Music: Alec Stern
Director of Business Affairs: Kelly McCann
Account Director: Lauren Solomon
Group Planning Director: Jennifer Fox
Account Supervisor: Alexandria Fox
Associate Digital Strategist : Holly Stair
Jr. Digital Strategist: Erika Wochna
Head of Global Communications: Rahel Rasu
Associate Director of Agency Communications: Christie Griesmaier