The Anti-vandalism School Bus

Agency Network: 
January 2018


To fight vandalism on its buses, Cotral, the Company of Public Transport in the Lazio Region, has transformed its own means of transport to convey a powerful message.

Integrated advertisement created by Superhumans, Italy for Cotral, within the category: Transport.

Advertising Agency: SuperHumans, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Iacobacci
Copywriter: Martina Pietraforte
Photographer: Matteo Alessandri
Account Manager: Flavia Di Lena
Filmmaker: Stefano Blasi
Editor: Antonio Labbro Francia
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kleenex's picture

It did get some views. Did it fully work though.

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