Every Step Matters

October 2018


In Mexico 2.3 million people work as housekeepers. Housekeepers, often derogatorily referred to as “chachas,” don’t have the same labour rights as the rest of Mexicans.​

Mexicans are grossly unaware of the poor treatment domestic workers receive, which is tantamount to stepping on their rights. We joined Conapred to present a luxury shoe brand that would make people conscientious of how the rights of the domestic workers are stepped on daily.

Integrated advertisement created by Miami Ad School, Mexico for Conapred, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Gabriel Salazar
Art Director: Hanna Choi
Art Director: Xavi Ocaña
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