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Agency Network: 
Published/Aired: 
July 2019
Colorado Department of Public Health and Environment: Spread the Vax Facts
Colorado Department of Public Health and Environment: Spread the Vax Facts
Colorado Department of Public Health and Environment: Spread the Vax Facts
Colorado Department of Public Health and Environment: Spread the Vax Facts
Colorado Department of Public Health and Environment: Spread the Vax Facts
Colorado Department of Public Health and Environment: Spread the Vax Facts
Colorado Department of Public Health and Environment Integrated Ad - Spread the Vax Facts
Colorado Department of Public Health and Environment Integrated Ad - Spread the Vax Facts
Colorado Department of Public Health and Environment Integrated Ad - Spread the Vax Facts
Colorado Department of Public Health and Environment Integrated Ad - Spread the Vax Facts
Colorado Department of Public Health and Environment Integrated Ad - Spread the Vax Facts
Colorado Department of Public Health and Environment Integrated Ad - Spread the Vax Facts

Description

Amélie Company partnered with client, CDPHE – Immunization to develop the Spread the Vax Facts campaign. After months of research and planning, we were alarmed. We found that Colorado has the lowest vaccination rates in the nation. Our goal with our creative was to guide residents through information and misinformation about vaccines, with advice from Colorado doctors who are also parents. Spreadthevaxfacts.com launched alongside a physical toolkit that was distributed amongst hundreds of medical facilities throughout the state. Within the kit, we produced buttons, stickers, water bottles, brochures, palm cards, posters, and vaccination schedules that would inform parents about the benefits of vaccinating their children. After national attention from both media and government officials, we’re hoping 2020 boosts Colorado’s vaccination rates and limit the amount of serious and potentially deadly preventable diseases.

Integrated advertisement created by Amélie, United States for Colorado Department of Public Health and Environment, within the categories: Health, Public Interest, NGO.

Advertising Agency: Amélie Company, Denver, United States of America
Executive Creative Mentor: Cameron Day
Copywriter: Rachel Edwards
Art Director: Daniel Alfonzo
Social Content Creator: Cam Day
Production Artist Photographer: Mark Ward
Production Artist: Courtney Fane
Integrated Producer: Alexia Hadjinicolaou
Digital Producer: Zach Meyers
Senior Account Director: Christine Cowan
Account Executive: Sara Strickroot
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