Signature Remix

COACH enlisted over 10 artists to outfit New York City with an array of street art in celebration of COACH’s “Double C” logo. The collaboration features striking new murals and artwork by SUCH, WhIsBe, Jay Shells, Giz, London Kaye, Toby Triumph, Thomas Allen, Jason Naylor, and Dain. It involved navigating public murals and artwork amongst three different cities and 13 murals in NYC which extended to a merchandise collaboration and more murals in Singapore, spotlighting each artist’s unique take on the Coach signature.