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Agency Network: 
Published/Aired: 
September 2017
Clube de Criação: Re-reborn
Clube de Criação Integrated Ad - Re-reborn

Description

Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival – the biggest event in Brazilian advertising, done by Brazilian Creative Club, a non-profit organization – in a way that is truly new? With an idea that changes like the world: every second. Using an exclusive algorithm, we created a campaign that was mutable in all its aspects: logo, tagline, colors and typography. A campaign that never repeated itself. The result was 9 different posters: each version of them could be seen only once. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. Each one had its individual link, so the algorithm could work in real time. And we also replaced traditional media by an innovative one. The mutating posters were turned into guerrilla projections in dozens of different sizes on places that are often visited by our target audience: agency professionals, producers, students, and artists.

Integrated advertisement created by FCB, Brazil for Clube de Criação, within the category: Professional Services.

Advertising Agency: FCB Brasil
Film Studio: Saigon
Post Production Company: Bleach
Music / Sound Company: Vocoder
Projections: ON Projeções
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões
Creative Director: Romero Cavalcanti
Art Directors: Rafael Beretta, Juliana Utsch, Yan Esteves
Copywriters: Sofia Calvit, Nikola Salim
Art Assistant: Pevê Azevedo
Executive Account Director: Elton Longhi
Account Director: Pedro Fuhrer
Account Supervisor: Vanessa Hannud
Account Executive: Isabel Lunardelli
Media VP: Fábio Freitas
Media Director: Vinícius Loschiavo
Project Manager: Suelen Mariano
Brand Content and RTVC Director: Charles Nobili
Producer TVs: Ricardo Magozo, Pedro Lazzuri
Producer Assistants: Mariana Golpian, Natasha Zaminiani
Producer Manager: João Albertini
Producer Assistants: Daniela Fonseca, Camila Galdêncio
Technology and Project Director: Marcio Bueno
Creative Technologyst: Victor Odo
Editors: Rodrigo Resende, Eduardo Dória
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kleenex's picture

Well I think you would take a look at the ad. Not that great of an idea imo,

kleenex
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