Description
Meet America's 1st Truly, Really, Completely, Absolutely, Online Car Buying Experience
In our first collaboration with Asbury Automotive Group, one of the largest dealership networks in the country, we took on a big challenge: to help launch Clicklane, their brand-new online car-buying site.
Unlike the competition, Clicklane is 100% online, with no need to visit a dealership. It’s also the first to offer both new and used cars, and to have the support of local dealers.
With such a unique experience, we knew we needed to create a commercial every bit as distinctive. So we invented “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa.
This professional campaign titled 'Click. Tap. Roll.' was published in United States in April, 2021. It was created for the brand: Clicklane, by ad agency: Launch Agency. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 3 years ago by Project Manager: Alexandra of Launch Agency.
Credits
Advertising Agency: Launch Agency, Dallas, United States of America
